The world of social media can be daunting for businesses, no matter their size and stage of life cycle. Organic social media should focus on educating, informing, or entertaining your audience.

Email marketing remains a powerful tool for businesses to connect with their audience at a deeper level, drive sales and increase brand loyalty, however, it must be executed effectively.

Influencer marketing has been on the rise in recent years, completely transforming the way brands connect with consumers. But why does it work so well?

Unlike traditional B2C models, B2P2C focuses on influencing professionals, who in turn influence consumers. This indirect yet powerful approach can significantly impact brand perception, loyalty, and sales.

Marketing Elect and Brand Elect (BEME) are thrilled to announce a new partnership with Influencer Marketing Expert, Gordon Glenister.

There’s nothing more important to consumers and businesses right now than ethics. As we become more socially conscious, navigating this within your marketing has become essential. Whilst there is support to learn from any mistakes, individuals are much more likely to receive this than companies, where their brand reputation is likely to suffer as a result.

We are thrilled to announce the addition of Karen Whybro, Women’s Safety Consultant, as our newest collaboration partner to our cause-related marketing and branding team.

In fact, organic social has a halo effect. This means that even if someone doesn’t see a social post and immediately decide to buy from you, their perception of your brand and your value will still be influenced.
But fast forward to now, the landscape is looking very different. Whether you’re an agency or an internal marketing team, content has never been as easy to create (apparently…!).

Construction is one of the last industries to embrace social media and many construction businesses are still not utilising social to its full potential.

It’s now been over 2 weeks since Threads was unleashed to audiences around the world, but will its stick around?