Your website is no longer just an online shopfront; it’s a dynamic platform that can drive business growth, enhance customer experience, and solidify your brand’s digital presence.

We spoke to our Digital Marketing Director, Greg Allman, on the latest episode of MECast to find out how web development and web services can impact your business.

The Evolution of Website Development

The digital landscape is constantly evolving, and website development must keep pace. “AI has revolutionised the way we approach web design and development,” says Greg. “We’re using it to create more engaging and interactive experiences for users.”

Recent projects, such as the website for a new beer brand, showcase the possibilities AI of in web development. By incorporating AI-powered animations, the team was able to bring the brand characters to life in a way we had not been able to before.

The Importance of Website Maintenance and Updates

A website is a crucial part of your marketing mix and requires ongoing attention. The days of creating a website and leaving it be are long gone. Google now looks for websites that are constantly updated with new content and secured with the latest updates. “Regular updates are crucial for maintaining website performance, security, and relevance,” Greg explains. “Outdated websites can harm a business’s reputation and deter potential customers.” The content that you add to your site should bring value to searchers and make your site irresistible to Google’s rankings. 

From addressing security vulnerabilities to incorporating the latest design trends, website updates are an essential part of any digital strategy.

The Role of Website Development in Business Growth

A well-designed website can be a powerful tool for driving business growth. “By optimising your website for search engines and providing a seamless user experience, businesses can attract more visitors and convert them into customers,” says Greg.

Websites can drive traffic through SEO or serve as a portfolio, to convert visitors sourced either directly or through social media, into customers. Even for new startups, a website is crucial for testing your products or services and showcasing them to a potential new audience.

Your website is also important in informing potential customers of where to go next. Should they be giving you a call or requesting a quote? This will allow you to collect crucial first-party customer data and insights. This information can be used to refine marketing strategies, personalise customer experiences, and identify new opportunities.

Key Takeaways

• Website development is an ongoing process that requires continuous attention.
• AI is transforming the possibilities of web design and development.
• A well-designed website is essential for driving business growth.
• Regular website updates are crucial for maintaining performance and security.
• A website can be a valuable tool for data collection and customer insights.

By investing in a high-quality website and prioritising ongoing updates and development, your business will garner a strong online presence and achieve its growth objectives.

For more information about our web services, get in touch with our team:

Send us an email – connect@marketingelect.com 

You can watch the full episode of our web development discussion with Greg below: