Many businesses focus on their external brand, but what about their internal brand? In the latest episode of MECast, Robin Lodge discusses the importance of internal branding and how it can impact a company’s success. 

He also shares his insights on training and how it can be used to change behaviours. Lodge has been working in the field of leadership and management for many years. 

Aligning your internal and external brand

As we all know, your brand is more than just a logo and colours. It’s also about how your employees behave and how they represent your company. If your employees aren’t living your brand, it will create cracks in your company’s culture. These cracks can lead to dissatisfaction for other members of your team.

One way to ensure that you align your culture within the business is to train your staff on what it means to work for your company. Education is the most powerful tool when it comes to retaining a strong sense of togetherness in your team.

Create a culture of learning

One of the best ways to foster culture is to put learning at the forefront of your values. Using training, personal development and research as the base, encouraging your employees to learn on the job will help your business grow.

Any new skills learnt or information gathered should be used to improve business processes and output, this way, your staff will feel as though their development is directly affecting the business they work for, and this is a great feeling.

The role of leadership in driving change

Leaders play a critical role in driving change within your organisation. Staff need to see that the culture is right from the very top of the business. It’s never been more important to practice what you preach. 

Your company directors and manager need to be clear about the company’s purpose and values. They also need to create an environment where employees feel safe to experiment and take risks, otherwise, your output will stagnate.

Motivating employees

Robin believes there are a number of ways to motivate employees aside from personal motivations such as salary and extracting knowledge and experience.

One way is to give everyone autonomy. This means giving them the freedom to do their jobs without being micromanaged. There is nothing worse than the feeling of being watched, and it affects employee morale as well as slows productivity in the long run.

As mentioned, you should also provide opportunities for employees to develop their skills.

Knowing your purpose 

Finally, you should make sure that employees understand the company’s purpose and how their work contributes to it. This was, everyone knows how their own personal role affected the business, and why they are a crucial cog in the process.

Robin believes that the ultimate outcome of all training is changing behaviour. He says that many companies simply put their values up on the wall and don’t actually live by them. Robin works with businesses like yours to help them understand what their values mean and how they can be demonstrated.

In addition to helping companies with their internal branding, Robin also provides training programs. These programs are designed to help people develop their skills and knowledge in areas such as management and processes, but also understand their purpose within your organisation.

At Marketing Elect, we work closely with Robin to deliver crucial internal brand training to businesses. If you would like to find out more about how this can help your business, get in touch with our team:

connect@marketingelect.com 

You can watch the full interview now on our YouTube Channel: