In the age of social media, instant messaging, and chatbots, some may believe that email marketing is an outdated marketing tactic in 2023. However, the reality is that email marketing remains one of the most versatile and effective ways to reach and engage with your customers. In fact, according to HubSpot, 78% of marketers have seen an increase in engagement over the past twelve months.
Twitter is one of the most popular social media platforms in the world, but people are beginning to explore new up-and-coming options such as Hive Social. They recently passed 1,000,000 users after some Twitter users have become tired of Elons antics and are exploring other options.
Will Social Media Really Benefit My Business? First thing’s first – EVERY BUSINESS REQUIRES A SOCIAL MEDIA PRESENCE. Social media is an integral part of any business’ marketing strategy; it’s not a trend that will go away – it’s a permanent fixture. Having said the above, it’s critical to remember that social media cannot simply …
5 Things To Consider Before Jumping On a Marketing Trend 5 Things to Consider Before Jumping on Marketing Trends Before we dive into this topic, the first step is to understand what a marketing trend actually is. However, it’s important to realise that there are varying levels to what is determined as a ‘trend’. 1 …
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What is Life Science Marketing? What is Life Science Marketing? Life Science. Where do we even begin? This vast industry can be extremely daunting to those who are not familiar with it’s language. Although intimidating, this industry is fundamental for so many reasons. The depth and knowledge the Life Science industry holds is inspiring, and …
What is Finance Marketing? What is Finance Marketing? Finance can be a very confusing subject, especially due to the amount of jargon used within the industry. However, it is one of the most important (if not, the top) aspects that must be considered for an increased quality of life. Aviva reported in 2010 that “overall …
Business owners: Get more exposure on your Instagram feed! Business owners: Get more exposure on your Instagram feed! Business owners, rejoice! Instagram has brought back the chronological feed amongst several other new options. This change is great news for those who were unhappy with the algorithms that decided which posts to show users. Now, business …
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5 Reasons to Hire a Marketing Agency in 2022 5 Reasons to Hire a Marketing Agency in 2022 What does 2022 look like for your business? Are you looking to start raising brand awareness, or perhaps you are looking to increase your turnover? Take a look below at the top 5 problems many organisations face …
Psychology of Food Advertising Psychology of Food Advertising Behind every food advertisement, is a marketing team that has strategically chosen every aspect of the promotional clip… from the colours to the music, every single detail is in there for a reason. Food and beverage companies’ goals are ultimately to get you to buy their products, …
What is Hospitality Marketing? What is Hospitality Marketing? Everyone is a consumer of hospitality in one way or another; whether you’re a restaurant lover, a regular at your local pub on a Friday night or a keen traveller who regularly stays in hotels, we all consume the hospitality industry more than we may recognise. At …
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